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StyleScan Is Disrupting Fashion Industry With AI - Forbes

winjaffe Mart 03, 2021

StyleScan Is Disrupting Fashion Industry With AI - Forbes

StyleScan Is Disrupting Fashion Industry With AI - Forbes

Posted: 04 Feb 2021 02:05 PM PST

The year of global disruption became a time of reckoning for the fashion industry. E-commerce, changing consumer priorities and tides of social media attention have been eroding the foundation of brick-and-mortar retail for years. Coronavirus restrictions accelerated its demise. Once ubiquitous, JCPenney filed for bankruptcy to re-emerge with livestream shopping under new ownership. Rapid evolution is driving fashion's quest for survival. Forward-thinking brands have introduced chief digital and chief innovation officer positions, adopting tech on an unprecedented scale. One of the key concerns for designers and shoppers alike is the ability to try-on clothing and accessories as part of the purchasing decision. Some brands augmented bespoke practices in-store. The fashion app boom of 2020 saw dozens of start-ups entering the niche. The market-wide need attracted competition for a sizing solution: TrueFit, triMirror, and others. Research shows people are five times more likely to buy an item given an option of virtual fitting. It is no coincidence that one of the promising players in the field of retail digitization and virtual customization is a woman-founded, women-led fashion tech startup. I met with StyleScan founder Larissa Posner to find out how a former-model-turned-financial-advisor set her entrepreneurial sights on fashion's biggest challenge; and what Star Trek has to do with it.

How did the idea for StyleScan come about?

Larissa Posner: I used to be a catalog model and learned first-hand how many pins, clips, and strips of tape go into making garments look better in ads than they do in real life. On top of that, there is post-production and Photoshop. Then, as a financial advisor on Wall Street, I worked with some of the world's smartest mathematicians, analysts, and engineers. I tasked them with figuring out how to make e-commerce more personalized and true to life. That meant seeing the garment in 3-D and seeing the clothing on yourself rather than on the pictured model. They liked the challenge of applying brainpower to something as practical as clothing. Turned out there was a way to reimagine the 3-D visualization algorithms and the entire process. With our technology, what you see is what you get. Consumers can finally be their own best models. No tricks.

How is StyleScan different from other fitting apps and what can consumers look forward to?

Fitting apps generally tell you if you are a small, medium or large. StyleScan goes beyond that by providing a visualization tool. We digitally render garments in 3-D, using our proprietary process. Through this, brands and retailers can show their garments online in 360-degrees – on mannequins as well as a diverse range of models. Everything fits hyper-realistically from multiple angles. The world is moving in a direction of increased personalization and consumers are wanting to see garments on themselves. Later this year, they will be able to do that by taking selfies and using StyleScan for virtual try-on.

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You got involved with your tech team in 2018, only a few years ago. How did you get this going so quickly?

The team has been developing Machine Learning models long before they knew it was called Machine Learning. With their expertise, it took just a small step for the technology to be applied to fashion.

People don't usually associate Machine Learning with fashion.  

I agree. The team I am working with has rare experience – they design proprietary Machine Learning algorithms and classifiers, none of which is off the shelf – from worlds beyond fashion. Our Chief AI Officer Rob Reitzen and CTO Hein Hundal have used Machine Learning for stock trading and predicting Wall Street futures. Additionally, they used Machine Learning to beat poker, blackjack and many other games. They've gained substantial advantages and turned those advantages into impressive profits. It is no coincidence that Rob is in the Blackjack Hall of Fame and Hein worked with a top-secret clearance on military projects at Raytheon. 

Okay. I can see how this can be used to beat games and the stock market. But can you explain how it applies to what you guys are doing with fashion? 

Remember the universal translator in Star Trek? It was a program that looked for consistencies in all languages, whether spoken by humans, animals or even aliens. That is Machine Learning. It is like a universal translator. You can be working on curing cancer – as one of our partners does – and I can be working on stock trading. Without even understanding cancer, I would be able to apply Machine Learning techniques to it. That's because Machine Learning is not domain specific. The same algorithms apply to a wide range of things, whether they are the spawning patterns of fish or genetics or the fitting of apparel.  

How open is the industry to adopting this technology?

Very much so. We are in testing phases with many fashion brands, including NYDJ, with which we look forward to launching in the near future. They, like all of our clients, understand that the industry is going through transformation and they want to be on the cutting edge. We work with brands that recognize the need for this new technology. We're here to help them achieve their goals.

Learn About Design (and Fashion) Through the Decades at This Chic New Exhibition - Architectural Digest

Posted: 04 Feb 2021 02:49 PM PST

As the fashion calendar closes its books on the couture season, the Volker Haug Studio is having a chic affair of its own. Teaming up with Colony, a community of independent designers, the European lighting studio's luminescence has helped turn three luxury units at 40 Bleecker Street into three iconic eras from fashion history. "Colony's fashion-inspired design concepts spoke to the core of what our studio does," says founder Volker Haug to AD PRO. "We bring together creatives from all different design disciplines to create lighting that is malleable to all sorts of interior settings."

For their entry into the U.S., the Melbourne-based studio's signature clean aesthetics can be seen throughout Colony's curated fashion-inspired interiors on a by-appointment basis from now until April. Sconces, pendants, and chandeliers have been chosen accordingly to each represented era depending on their materials and finishes. According to Jean Lin, the founder of Colony, the collaboration was seemingly written in the stars. "Each piece works seamlessly with our design concept," she tells AD PRO. "They add an element of true discovery to space and I'm extremely honored to play a role in Volker Haug Studio's entry into the American market."

A 1980s Tokyo vision.

Photo: Brooke Holm

In the first sequence, Volker Haug's Brutalist Longton sconces in raw aluminum find themselves bedside within an interior meant to emulate the abstract patterns of fashion in Tokyo during the 1980s. When referencing the links between the interior and designated fashion era, designers like Rae Kawakubo and Yohji Yamamoto immediately come to mind. Their large Triple Kick Pendant hangs linearly in the dining room of the next unit. Its asymmetrical elements and placement in front of a tartan-inspired textile by Hiroko Takeda elicit a rebellious air similar to the punk-rock trends that took London by storm in the 1970s. Additionally, the Balanced Stacked chandelier takes center stage in a dining room that is not short on sunlight. Its conical plates and grand appearance reflect the popularity of Art Deco in Paris during the 1920s. "In these settings, our signature nods to Brutalism, the economy of design, and placing the light source at the forefront of the composition are really brought to life," says Haug.

Ultimately, this cross-pollination between a trade show, interior staging, and real estate venture is one big celebration for the living accessory. It proves too the power any such object can wield in determining the mood of a room. It's this very importance that draws the Volker Haug Studio's eclectic team (which consists of individuals who work as jewelers, ceramicists, and fine artists) to the craft, notes Haug. "Lighting it the modern-day campfire—it draws people to and around it as a gathering point.… [It's] captivating and mysterious."

Parisian decor, as influenced by Art Deco.

Photo: Brooke Holm

The bedside sconce. 

Photo: Brooke Holm

Milan Fashion Week Women’s To Proceed Mostly Online | Fashion Show Review | BoF - The Business of Fashion

Posted: 04 Feb 2021 07:59 AM PST

[unable to retrieve full-text content]Milan Fashion Week Women's To Proceed Mostly Online | Fashion Show Review | BoF  The Business of Fashion

From outfluencers to glags: this week’s fashion trends - The Guardian

Posted: 04 Feb 2021 11:00 PM PST

Going up

Glags Prada's gloves come with little bags, ideal for carrying sanitiser and masks.

Outfluencers Great to see winter hats on the cover of fashion mags – see Zendaya's bucket hat on GQ and Awkafina's beanie on Harper's Bazaar.

Book exchanges Inspired by Umberto Eco's family donating 30,000 books to his alma mater, Twitter book swaps are the sharing spirit we need.

La télé française From Spiral, Lupin and Call My Agent to, erm, Emily In Paris 2, la télévision is the new Scandi noir.

The "annoying bag" Achievable decluttering: toss anything that's bothering you into a bag and… get rid.

Going down

Greek PM Mitsotakis receives the second dose of a vaccine against coronavirus
Kalimera... Photograph: Reuters

Secret abs Romeo Beckham in a crop top for L'Uomo Vogue; the Greek PM open-shirted to get his vaccine. Such a power move!

Dry February The only response to news that Jägermeister has launched a fashion line.

Carrie's tutu Sex And The City reboot or not, the only tulle skirt we'll be wearing is a tinsel one, from next month's H&M x Simone Rocha collaboration.

Celebrity pandemic spending See Conor McGregor's almost £1m Jacob & Co watch. Read the room, Conor.

Lockdown marmalade A worthy successor to the sourdough crown. But can we also suggest one square of dark chocolate on one oatcake, aka the lockdown biscuit.
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